Complete Media Group

Discovery cruise specialist Swan Hellenic joined forces once again with satirical British magazine The Oldie to sponsor the publications 2010 of the Year Awards, held at lunch at Simpson’s–in–the-Strand.

Joanna Lumley was awarded the prestigious ‘2010 Oldie of the Year Award’ in association with Swan Hellenic. The awards were presented by Sir Terry Wogan and Richard Ingrams. Having presented the Oldie Awards for 10 years, Sir Terry Wogan won his own Oldie Award this year, Swan Hellenic Retirer of the Year

Winners in the other categories of this year’s 2010 Oldie of the Year Awards were:

Chris Mullin – The Oldie Backbencher of the Year

Quentin Blake – The Oldie Illustrator of the Year

P.D. James – The Oldie Handbagger of the Year

Lady Caroline Cranbrook – The Oldie Campaigner of the Year

Colin Stone, MD of Swan Hellenic, comments “Our association with the Oldie of the Year Awards enables us to meet with some interesting guest speakers providing our passengers with some of the most prestigious names in broadcasting, writing and entertainment…We look forward to welcoming both Joanna & Terry onboard Minerva in the near future”

For more information on Swan Hellenic, please contact Missy.

COMPLETE has gained coverage in Incentive & Motivation with recent client wins. The magazine for sales and marketing people, describes COMPLETE as industry ‘Movers and Shakers’ in response to picking up PR accounts with Bartercard, Swan Hellenic and Voyages of Discovery.

For more information on Swan Hellenic & Voyages of Discovery, please contact Missy or Jon

For more information on Bartercard, please contact Gemma or Jon

After a highly competitive pitch, Swan Hellenic and Voyages of Discovery, both part of All Leisure Holidays Ltd have appointed COMPLETE Media Group to handle their PR.

Geoff Lawrence, Sales and Marketing Director at All Leisure Group comments, “some of the most respected and recognisable names in Travel PR pitched for these accounts, yet COMPLETE really stood out. The team demonstrated their understanding of the market whilst bringing a fresh, integrated approach to our communications. COMPLETE’s depth of experience in related vertical markets also provides some fantastic cross-over opportunities and their perspective on our position within the cruise industry was in-tune with our aspirations.”

COMPLETE’s brief is to inspire a new generation of cruise enthusiasts and target existing cruise enthusiasts who have tried the big ships and now want a more cultural experience on a smaller ship. The agency will seek to differentiate Swan Hellenic and Voyages of Discovery from their competitors by highlighting the unique benefits of both brands. COMPLETE aim to position both Swan Hellenic and Voyages of Discovery as the cruise lines of choice for holiday makers with a thirst for knowledge who are keen to learn about the cultures and destinations they visit. The agency will also support and generate sales of individual cruise itineraries and over the longer-term, support after-sales care and brand-loyalty initiatives.

Jos Dewing, Marketing Manager at All Leisure Group adds; “COMPLETE understand that marketing activities need to focus on delivering sales and measurable ROIs, as well as increasing brand awareness. In the current economic climate, this is more important than ever. The energy and enthusiasm of the COMPLETE team was also a deciding factor and we look forward to working closely with them.”

For further information about Swan Hellenic or Voyages of Discovery, please contact, Helen Rainford, Jon Barron or Melissa Mailly-Thompson.